Most companies I talk to don't start with a clear brief. They start with a messy process, a business problem that's costing money, or a technology decision they can't afford to screw up.
As your AI consultant, I help you pick the right path, build the thing, and stay on the hook after it ships. AI shouldn't be a side experiment. It should be a real part of how the business runs – one that holds up, stays compliant, and actually pays back.
Get clear before you spend big on a platform or an AI bet.
→I own it end to end – platform, web, AI workflows – for as long as you need me.
→A set amount of build capacity each month for the platform you already run.
→I don't wing it. I move from first conversation to production in clear stages.
I dig into where you are, where you want to go, and what is in the way.
I design the experience and the architecture that can actually support it.
I build it with care, code review, and a healthy obsession with quality.
I harden it, test it, and make sure compliance holds at every layer.
Deploy with confidence. No downtime.
Keep improving as you grow.
No handoffs, no gaps between roles. I'm the same person who scopes it, builds it, secures it, and grows it.
I look at every engagement through three lenses: your business goals, your tech landscape, and your team. Not one at a time — together. That's how you get a clear direction you can actually commit to. And when it makes sense, I stay on to deliver it!
I see every project through two sets of eyes: and . I've always cared as much about how something feels to use as whether it works. Visually sharp. Intuitive. Frontend, backend, concept to code.
“We know our factory needs better systems. We don't know where to start or who to trust.”
I'd line your business up against the options out there and recommend the path I'd take myself if I were on the hook for the outcome. Usually I am.
“Everyone's telling us to add AI – agents, voice, chat. We can't tell what's real and what's hype.”
I've designed and shipped with agents and multimodal interfaces, so I can tell you where they earn their place in your product and where a plain button still wins. Then we build the ones that matter properly.
“We've tried technology projects before. They failed. We're cautious.”
First I work out why the last one failed. The tech? Who owned it? What the vendor was actually paid to care about? Whether anyone had the authority to decide? I'd sort that out before building anything new.
I weigh the options with you – build or buy, platform or custom, in-house or partner-led – with no favourite I'm quietly pushing.
I pressure-test the technical decisions before they're locked in, without turning into the person who slows everything down.
I look at whether your team, your vendors, and your stack can actually carry the business where it's trying to go.
I help leadership explain technology decisions to boards, investors, and their own teams – in plain language, framed around the money.
Advisory isn't a product I sell on the side. It's the thinking that happens before anyone writes code. The right answer might be a specialised CPQ system for messy manufacturing quotes, an AI-native platform, something custom-built, or a decision to build nothing at all.
Whichever way it goes, the aim is the same: something solid enough that you're not tearing it up and starting over a year and a half from now.
Two to four conversations in, I'll know if I'm the right fit – and I'll say so either way. If it needs real work from there, we move into a paid engagement with a scope we both agree on.
The first conversation is free, 30 minutes, and it's with the founders, not a sales rep. I'll tell you straight if advisory is even the right way in.
Start a conversationI design and build digital experiences that make complex things feel simple. Clear journeys, thoughtful interfaces, and a brand that feels like you — from the first impression to the everyday details.
For me, sustainable design means making considered choices about what to build, how it runs, and how it evolves. I focus on lightweight pages, reusable components, and experiences that stay useful as your business grows.
I look at what your customers need, where they get stuck, and what they're trying to achieve. Through user research and information architecture, I turn those insights into clear navigation, useful content, and intuitive interactions. Every page should help someone move forward, whether that means finding an answer, choosing a product, or getting in touch.
I bring branding, interface design, and technical thinking together. Typography, colour, layout, and language all shape how people experience your business. I make those details work together so your website feels recognisably yours and straightforward to use.
As both a UI/UX designer and an IT architect, I think about the experience and the system behind it. I carry that thinking from the first sketch through to the working product.
I use AI where it helps people get something done. That starts with clear brand direction and a real user need. I shape the language, interactions, and feedback so AI features feel consistent with your product — and people understand what's happening and stay in control.
I take responsibility for the whole thing – strategy, production, and every year after that. There's no handoff to a delivery team; I stay in it. That covers the web and interface work, the AI-native builds, agentic workflows, LLM integration, the lot. Production-ready from day one, not eventually.
I design and deploy AI agent systems that plug into your existing ERP, CPQ, and CRM. Built for production from day one. Not demos. Not prototypes. Not something you're locked into renting forever. Inside 30 days I'll show you something that moves a real number, and if I can't, you'll hear it from me early rather than at the end.
I don't just think fast, I ship fast – without dropping quality or going around your legal and security rules to do it.
Twenty-five years at IBM means I know enterprise security, compliance, and governance cold, better than most AI shops that picked it up last year. I work directly with Marketing, Controlling, and IT, so what ships is powerful and also safe, auditable, and inside your standards.
You always know who owns the architecture, who gets to decide, and where things stand. What we track is business impact, not activity.
You get a senior engineer and architect – me – with no layer of juniors to supervise. After 25 years at IBM, I've usually hit your problem before, and solved it.
The person who talked you into this is the same person on the hook for how it turns out.
Complex product variants, dealer networks, and ERP/PLM integration.
An AI-native CRM/ERP foundation that's 80% there on day one. Three-day proof of concept, ROI in the first month, and the code is yours.
You pay for shipped features, not timesheets. A dedicated dev and project-management team that's just there – no re-scoping, no fresh quotes, no approval round every time something comes up. You're buying finished work and clean commits, not someone sitting on a bench. Web polish one month, a dashboard the next, an automation or a new AI feature after that – whatever the platform needs.
Each client gets a shared GitHub project. Your team and I both work in it, every task in one place. Nobody's digging through email threads.
I estimate every task before starting it, so the hours stay predictable and nothing blows up at month end.
Time gets logged against each task right in GitHub. You can always see where the hours actually went.
Every month you get a straight report – hours used against capacity, what's done, what's moving, what's next.
Got an idea you want to make real? Tell me about the project and I'll come back to you within 24 hours.